The secret behind Emerson’s success in China
Offering a wide selection of products ranging from measurement, flow and analytical equipment to control valves, pressure regulators and automation systems, Emerson’s success in China undoubtedly rests on its proud heritage and numerous strong brands under its wing.
An employee with Emerson for the last 12 years in the Fisher valve business, Tan Koon Meng, Senior Manager in China , attributed Emerson’s phenomenal performance to two significant factors: the growing China market and the ‘3C’ core values espoused by Emerson. The 3Cs are namely Customer, Competition and Company.
Emerson focuses on understanding its customers’ needs and provides innovative solutions to help customers improve productivity and reduce operating costs. The company also practices LEAN management through efficient material and information flow, effectively reducing business and operation costs in all areas.
Competition, according to Koon Meng, means a thorough understanding of market dynamics to maintain leadership. The company prides itself on using a differentiated business and sales model through Local Business Partners (LBPs). Each of the six major regions in China is served by a dedicated LBP, some of whom were former Fisher employees with a deep understanding of company culture, thus winning customers’ trust and preference for the Fisher brand.
Plans for Wuqing facility
With increased opportunities in China , Emerson projects that China will become the world’s next largest valve and instrumentation market after America . To meet this growing market need, Emerson invested in a new state-of-the-art valve manufacturing, research and engineering development centre in Wuqing , China in 2003.
Occupying 10,000 square metres and equipped with the latest technology, the facility will be instrumental in bringing Emerson to new service levels in meeting customers’ needs. Customers
will benefit from a wider product range, enhanced quality and improved service level. A new service center will be set up in 2006.
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People matter
Holding the largest share of China ’s and the world’s control valve market, Emerson has a strong foothold in the industry. The Fisher brand name has remained consistently strong amidst intense competition around the world.
Emerson’s belief in people development has led to a stable team of loyal employees, some of whom have served between five to ten years with the company. The company supports learning and development with training and succession plans. Aware of the demands of rapid growth in China , Emerson has the local expertise to meet customer needs.
Offering intelligent products
China customers today embrace the latest technology to improve productivity and environmental protection. Emerson is at the forefront of offering advanced technology solutions that offer the best total cost of ownership. Fisher FIELDVUE® instrumentation, for example, integrates seamlessly with the digital plant architecture, providing customers with tremendous value in valve diagnostics and excellent process control by reducing variability.
Emerson is committed to investing and growing market share in China .
For additional information, contact a local Emerson/Fisher sales office.
About Emerson Process Management
Emerson Process Management (www.emersonprocess.com), an Emerson business, is a leader in helping businesses automate their production, processing and distribution in the chemical, oil and gas, refining, pulp and paper, power, food and beverage, pharmaceutical and other industries. A division of Emerson, Fisher Controls International LLC (www.emersonprocess.com/fisher) is a global leader in the design, manufacture and application of final control systems. Fisher’s technology and innovation in process control play a key role in Emerson’s combining of superior products and technology with industry-specific engineering, consulting, project management and maintenance services. Emerson brands include: PlantWeb®; Fisher®; Micro Motion®; Rosemount®; DeltaVTM; Ovation®; and AMS
About Emerson
St. Louis-based Emerson (www.gotoemerson.com) is a global leader in bringing technology and engineering together to provide innovative solutions to customers in process control; electronics and telecommunications; industrial automation; heating, ventilating and air conditioning; and appliance and tools. Sales in fiscal 2002 were $13.8 billion.
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Fisher, PlantWeb, Rosemount, Micro Motion and DeltaV are marks of one of the Emerson Process Management family of companies. Other marks are the property of their respective owners.